1-First, in a large bowl, combine warm buttermilk, yeast, and sugar as a base for the dough. Let it sit for 5-10 minutes until it becomes frothy, which activates the yeast and sets the foundation for soft rolls.

2-Next, mix in eggs, melted butter, red food coloring, and cocoa powder to add that signature color and taste, then gradually incorporate the flour to form a workable dough.

3-Once the dough is ready, knead it on a floured surface for about 8-10 minutes until it’s smooth and elastic, then cover and let it rise for 1-2 hours. This rising time is crucial for the texture, so find a warm spot in your kitchen.

4-After that, roll out the dough, spread the butter mixture, and sprinkle on the cinnamon and sugar for the filling that gives these rolls their delicious swirl.

5-Roll up the dough tightly and cut it into equal slices before placing them in a greased pan for a second rise. This step, which takes 30-45 minutes, lets the rolls get puffy and ready for the oven.

6-Preheat your oven to 350°F (175°C) and bake for 20-25 minutes until they’re golden and smell amazing.

7-Finally, whip up a simple glaze with powdered sugar and milk, drizzle it over the warm rolls, and enjoy.